December 2002

You Can Buy Love

We aren’t looking for nutrition when we give treats to our horses. We’re looking for taste. Start with Mrs. Pastures Cookies for Horses.

Sharing treats is just plain fun.

Commercial horse treats have been around for only about 15 years, but they’re big business. There are now several dozen different commercial treats, starting with the familiar crunchy cookie and ranging into a variety of shapes, flavors and ingredients. A few even claim therapeutic benefits.

Some treats are manufactured by big corporations but even more are cottage-industry products, the result of a home recipe that may have started as a concoction for a favorite horse. A couple of makers we talked to for this article had to leave the phone for a moment to stir something. Some of these varied recipes catch on but others quickly disappear. Often, whether a treat…